Cookie Policy

Cookies on this site

What is a cookie?

A cookie is a small text file placed on your computer or device by us or a third party when you visit certain parts of our website and/or when you use certain features of our website. They are useful because they can enhance the user experience whilst browsing the website. Some cookies are required in order for certain aspects of the site to work correctly (such as form submissions, secure downloads and security monitoring) while others are used for analytics or marketing purposes such as Google Analytics.

The following tables outlines all cookies used on this website. We have grouped these cookies by Strictly Necessary, Analytics, Marketing & Media.

Strictly Necessary Cookies

We use necessary cookies to make our site work. Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Provider Cookie Name Expiration Time Purpose

CookieControl

CookieControl 180 days

This cookie is used to remember a user’s choice about cookies on this site. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.

Cloudflare, Inc

__cfruid Session

This cookie is set by HubSpot’s Content Delivery Network (CDN) provider in connection with their rate-limiting policies. The __cfruid cookie is strictly necessary to support Cloudflare Rate Limiting products. As part of our Rate Limiting solution, this cookie is required to manage incoming traffic and to have better visibility on the origin of a particular request.

For more information Click here.

Cloudflare, Inc

__cflb This cookie is a session cookie that lasts anywhere from several seconds up to 24 hours.

When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimising network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool. Learn more about Cloudflare cookies.

For more information Click here.

Cloudflare, Inc

__cf_bm This cookie expires after (at most) 30 minutes of continuous inactivity by the End User

This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. It expires in 30 minutes. Learn more about Cloudflare cookies. The cookie contains information related to the calculation of Cloudflare’s proprietary bot score and, when Anomaly Detection is enabled on Bot Management, a session identifier. The information in the cookie (other than time-related information) is encrypted and can only be decrypted by Cloudflare.

For more information Click here.

Cloudflare, Inc

__cfuvid This cookie expires after (at most) 30 minutes of continuous inactivity by the End User

This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. It expires in 30 minutes. Learn more about Cloudflare cookies. The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. Visitors who do not provide the cookie are likely to be grouped together and may not be able to access the site if there are many other visitors from the same IP address.

For more information Click here.

HubSpot, Inc

__hs_do_not_track 6 months

This cookie can be set to prevent the tracking code from sending any information to HubSpot. It contains the string "yes". We use this cookie as the default state prior to any consent provided by the user.

For more information Click here.

HubSpot, Inc

hs_ab_test Session

This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. It contains the id of the A/B test page and the id of the variation that was chosen for the visitor.

For more information Click here.

Wistia, Inc

wistia-http2-push-disabled Session

For more information Click here.

Wistia, Inc

wistia Persistent

We use Wistia to host video content which is embedded on our website which may or may not set cookies on your computer. This is a necessary requirement to allow for successful playback when visiting a page or pages where video content is present. Please note however we have activated the Player Privacy Mode provided by Wistia. This setting ensures that any data collected is fully anonymized and disables session and cookie tracking and anonymizing IP addresses.

For more information Click here.

Wistia, Inc

wistia-video-progress * Session

For more information Click here.

Wistia, Inc

_distillery 1 year

For more information Click here.

Wistia, Inc

loglevel Persistant

For more information Click here.

Analytics, Marketing & Media Cookies

The analytics, marketing, and media cookies detailed below will be deployed only if the user has accepted cookies. Furthermore, these cookies will be activated solely when necessary for the specific webpage the user is visiting.

Provider Cookie Name Expiration Time Purpose

Bing Ads, Microsoft, Inc

MUID 30 days

This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

Bing Ads, Microsoft, Inc

_uetvid Session

This cookie is used by Bing to gather anonymous information on how visitors are using our website.

Bing Ads, Microsoft, Inc

MUIDB 1 Year

This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

Bing Ads, Microsoft, Inc

_uetsid Session

This cookie is used by Bing to gather anonymous information on how visitors are using our website.

Bing Ads, Microsoft, Inc

_uetmsclkid Session

This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking. Note: UET sets a first-party cookie on this site's domain for this parameter. When auto-tagging of the Microsoft Click ID is enabled, the ad click information is generated at ad click time and appended to the landing page URL.

Google LLC

_gid 24 hours

Used by Google Analytics to distinguish users.

For more information Click here.

Google LLC

_ga_98GCQZC0RC 6 Months

Used by Google Analytics to persist session state. We have amended the Google Inc default 2 year cookie expiration to 6 months.

For more information Click here.

Google LLC

_ga 6 Months

Used by Google Analytics to distinguish users. We have amended the Google Inc default 2 year cookie expiration to 6 months.

For more information Click here.

Google LLC

_gcl_aw 90 Days

These cookies are installed by default if you enter the site from a paid advert by Google. It is used to store the Ad Click information if detected. The data associated can only be utilised if analytics cookies are accepted by the user.

For more information Click here.

Google LLC

_gcl_au 90 Days

Used by Google AdSense for experimenting with advertisement efficiency across web sites using their services. It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. This information is only utilised if Analytics Cookies are accepted by a user.

For more information Click here.

Google LLC

test_cookie 15 minutes

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

FLC 10 seconds

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

IDE 13 months in the European Economic Area (EEA), Switzerland, and the United Kingdom (UK), and 24 months everywhere else.

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

pm_sess 30 minutes

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

PAIDCONTENT 30 days Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

APC 6 months Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

RUL 12 months

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

DSID 2 weeks

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

id 13 months in the European Economic Area (EEA), Switzerland, and the United Kingdom (UK), and 24 months everywhere else.

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

receive-cookie-deprecation 6 months

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

pm_sess_NNN 30 minutes

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

aboutads_sessNNN 30 minutes

Used for functionality, Security or/and Advertising or/and Analytics by the following Google products. AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360. These may be set from a few different domains, including *.google.com, *.doubleclick.net, *.googlesyndication.com, or *.googleadservices.com

For more information Click here.

Google LLC

_gcl_dc 90 Days

These cookies are installed by default if you enter the site from a paid advert by Google. It is used to store the Ad Click information if detected. The data associated can only be utilised if analytics cookies are accepted by the user.

For more information Click here.

Google LLC

gcl_gb 90 Days

These cookies are installed by default if you enter the site from a paid advert by Google. It is used to store the Ad Click information if detected. The data associated can only be utilised if analytics cookies are accepted by the user.

For more information Click here.

HubSpot, Inc

__hstc 6 months

The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

For more information Click here.

HubSpot, Inc

hubspotutk 6 months

This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.

For more information Click here.

HubSpot, Inc

__hssc 30 minutes

This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

For more information Click here.

HubSpot, Inc

__hssrc Session

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. It contains the value "1" when present.

For more information Click here.

Lead Forensics

_lfuuid 1 year

The _lfuuid cookie allows a website to track visitor behaviour on the sites on which the cookie is installed. Tracking is performed anonymously until a user identifies himself by submitting a form.

For more information Click here.

LinkedIn Corporation

lms_ads 30 days

Used to identify LinkedIn Members off LinkedIn for advertising.

For more information Click here.

LinkedIn Corporation

lms_analytics 30 days

Used to identify LinkedIn Members off LinkedIn for analytics.

For more information Click here.

LinkedIn Corporation

lidc 24 hours

To facilitate data center selection.

For more information Click here.

LinkedIn Corporation

UserMatchHistory 30 days

LinkedIn Ads ID syncing.

For more information Click here.

LinkedIn Corporation

AnalyticsSyncHistory 30 days

Used to store information about the time a sync took place with the lms_analytics cookie.

For more information Click here.

LinkedIn Corporation

li_fat_id 30 days

Used by various, first party domains. Member indirect identifier for Members for conversion tracking, retargeting, analytics.

For more information Click here.

LinkedIn Corporation

li_sugr 90 days

Used to make a probabilistic match of a user's identity.

For more information Click here.

LinkedIn Corporation

_guid 90 days

Used to identify a LinkedIn Member for advertising through Google Ads.

For more information Click here.

LinkedIn Corporation

BizographicsOptOut 10 years

Used to determine opt-out status for non-members.

For more information Click here.

LinkedIn Corporation

bcookie 1 year

Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform.

For more information Click here.

LinkedIn Corporation

bscookie 1 year

Used for remembering that a logged in user is verified by two factor authentication and has previously logged in.

For more information Click here.

LinkedIn Corporation

JSESSIONID Session

Used for Cross Site Request Forgery (CSRF) protection and URL signature validation.

For more information Click here.

LinkedIn Corporation

lang Session

Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.

For more information Click here.

LinkedIn Corporation

sdsc Session

Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submission.

For more information Click here.

LinkedIn Corporation

li_gc 6 months

Used to store consent of guests regarding the use of cookies for non-essential purposes.

For more information Click here.

LinkedIn Corporation

li_mc 6 months

Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side.

For more information Click here.

LinkedIn Corporation

UID 720 days

First party domain: scorecardresearch.com used. Cookie used for market and user research.

For more information Click here.

LinkedIn Corporation

li_giant 7 days

Used by various, first party domains. Indirect indentifier for groups of LinkedIn Members used for conversion tracking.

For more information Click here.

LinkedIn Corporation

oribi_cookie_test Session

Used by various, first party domains. To determine if tracking can be enabled on current domain.

For more information Click here.

LinkedIn Corporation

oribili_user_guid 1 year

Used by various, first party domains. Used to count unique visitors to a website.

For more information Click here.

LinkedIn Corporation

ln_or 1 day

Used by various, first party domains. Used to determine if Oribi analytics can be carried out on a specific domain.

For more information Click here.

LinkedIn Corporation

ar_debug Session

Used by various, first party domains. Supports Google attribution reporting API integration to mitigate signal loss.

For more information Click here.

6sense

_6si_cid 4 hours

A unique identifier for the visitor’s session on the website. Tracks the accounts activity on your website when the visitor has come to your website through a 6sense ad campaign. It will remain unique for the duration of the cookie.

6sense

_6senseCompany
Identification
Local Storage

Set by Web Tag feature: enableCompanyIdentification

Contains metadata associated to web end-user’s IP/_gd_svisitor cookie value.

6sense

_6senseTTL Local Storage

Set by Web Tag feature: "setCompanyDetailsExpiration". A value for the period of time that metadata provided by 6sense, such as "_6senseCompanyDetails", should exist on a computer or network before being discarded.

By default, a UNIX timestamp of 4 hours after calling "enableCompanyDetails", otherwise a value set by the optional parameter within "setCompanyDetailsExpiration".

6sense

6suuid 2 years, 12 hours

A third-party unique identifier for the visitor that is managed by 6sense.

6sense

_gd_visitor 2 years, 12 hours

A unique identifier for the visitor that is specific to the website, and will remain unique for the duration of the cookie.

6sense

_gd_session 4 hours

A unique identifier for the visitor’s session on the website. Used to correlate page views and activities to a single browsing session on the website. It will remain unique for the duration of the cookie.

6sense

_gd_svisitor 2 years, 12 hours

A long lived unique identifier of this visitor on the website. It is either correlated to the 6suuid or a unique value, and can be changed during the lifetime of this cookie.

6sense

_an_uid 1 week

A unique identifier for the purposes of running 6sense creative ads.

Crazy Egg

cebs Session

Used to track the current user session internally.

For more information Click here.

Crazy Egg

cebsp_ Session

Used to track the current user session internally.

For more information Click here.

Crazy Egg

cec 1 year

Used to track the user consent for cookie usage.

For more information Click here.

Crazy Egg

_ce.clock_data 1 Day

Store the difference in time from the server's time and the current browser.

For more information Click here.

Crazy Egg

ceft_variant_override Session

Store forced variant id.

For more information Click here.

Crazy Egg

_ceir 1 year

Track whether a visitor has visited the site before

For more information Click here.

Crazy Egg

_CEFT 1 year

Store page variants assigned to visitors for A/B performance testing

For more information Click here.

Crazy Egg

_cer.v Up to 31 days (expires on the first of the month)

(Old tracking script) Track whether a visitor has visited the site before

For more information Click here.

Crazy Egg

_ce.s 1 year

Track a recording visitor session unique ID, tracking host and start time

For more information Click here.

Crazy Egg

_ce.cch 1 second

Used to check if cookies can be added.

For more information Click here.

Crazy Egg

_ce.gtld 1 second

Used to identify the top level domain.

For more information Click here.

Crazy Egg

ce_need_secure_cookie 1 second

Used to determine cookie security parameters.

For more information Click here.

Crazy Egg

ce_successful_csp_check 24 hours

Used to determine if the page has a Content Security Policy rule that would prevent tracking.

For more information Click here.

Crazy Egg

_ce.clock_event 1 Day

Prevent repeated requests to the Clock API.

For more information Click here.

Crazy Egg

_ce.irv Session

Used to store isReturning value during the session.

For more information Click here.

Retired Cookies

These cookies are no longer in-use, but may be present for returning visitors. These cookies can be deleted. Please follow the instructions provided by your browser supplier in order to remove these from your device.

Provider Cookie Name Expiration Time Purpose

Cloudflare, Inc

__cfduid 30 days

The __cfduid cookie helps Cloudflare detect malicious visitors to our Customers’ websites and minimizes blocking legitimate users. It may be placed on the devices of our customers' End Users to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is necessary for supporting Cloudflare's security features.

Further information relating to the deprecation can be found here.

For more information Click here.

Google LLC

_gat 1 minute

Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

Google LLC

_gac_ 90 days

Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.

Google LLC

AMP_TOKEN 30 seconds to 1 year

Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

YouTube, Google LLC

VISITOR_INFO1_LIVE 179 days

Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

YouTube, Google LLC

YSC Session

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

YouTube, Google LLC

yt-remote-device-id [x2] Persistent

Stores the user's video player preferences using embedded YouTube video.

YouTube, Google LLC

yt-remote-fast-check-period [x2] Session

Stores the user's video player preferences using embedded YouTube video.

YouTube, Google LLC

yt-remote-session-app [x2] Session Stores the user's video player preferences using embedded YouTube video.

YouTube, Google LLC

yt.innertube::nextId [x2] Persistent

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

YouTube, Google LLC

yt.innertube::requests [x2] Persistent

Stores the user's video player preferences using embedded YouTube video.

YouTube, Google LLC

yt-remote-cast-installed [x2] Session

Stores the user's video player preferences using embedded YouTube video.

YouTube, Google LLC

yt-remote-connected-devices [x2] Persistent

Stores the user's video player preferences using embedded YouTube video.

Intercom, Inc

intercom-id-[app_id] 9 months

Anonymous visitor identifier cookie. As people visit your site they get this cookie.

For more information Click here.

Intercom, Inc

intercom-session-[app_id] Session

Identifier for each unique browser session. The user can access their conversations and have data communicated on logged out pages for 1 week, as long as the session isn't intentionally terminated with `Intercom('shutdown');`, which usually happens on logout.

For more information Click here.

NextRoll, Inc

__adroll 1 month

This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement.

NextRoll, Inc

csrftoken 1 year

Purpose: Helps prevent Cross-Site Request Forgery (CSRF) attacks

NextRoll, Inc

_hp2_ses_props [app_id] 24 hours

AdRoll user related.

NextRoll, Inc

_hp2_id [app_id] Session

AdRoll user related.

NextRoll, Inc

__adroll_fpc 5 years

This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement.

NextRoll, Inc

cb_user_id 1 year

AdRoll user related.

NextRoll, Inc

cb_group_id 1 year

AdRoll user related.

NextRoll, Inc

cb_anonymous_id 1 year

AdRoll user related.

NextRoll, Inc

_hp2_props [app_id] Session

AdRoll user related.

Dealtale

_dtses Session

This cookie is used to store user session related events only.

Dealtale

_dtuid 10 Years

Dealtale is an analytics tool that allows us to analyse interactions with our website and content. Data uploaded to the tool is anonymised.

Turtl Inc

session Session

This cookie keeps a reader’s website session alive

For more information Click here.

Turtl Inc

readerId Up to 400 days

Remembers readers between sessions

For more information Click here.

Turtl Inc

hasSeenCookieNotice 3650 Days

Remembers if a reader has seen our cookie notice

For more information Click here.

LinkedIn Corporation

li_oatml 30 days

Used to identify LinkedIn Members off LinkedIn for advertising and analytics outside the Designated Countries and, for a limited time, advertising in the Designated Countries.

For more information Click here.

LinkedIn Corporation

U 3 months

Browser Identifier for users outside the Designated Countries.

For more information Click here.

How do I change my cookie settings?

You can change your cookie preferences at any time by clicking on the ‘C’ icon in the bottom left hand corner on this page. You can then adjust the available toggle to ‘On’ or ‘Off’. You may need to refresh your page for your settings to take effect. For information on managing data shared between Google services, visit policies.google.com.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

To find information relating to your specific browser, visit your browser developer's website. We have listed some of the most popular below.

Apple Safari
Google Chrome
Microsoft Edge
Microsoft Internet Explorer
Mozilla Firefox
Opera

How to clear your browsers local storage

To clear your browser's local storage, please consult your browser's help section and search for instructions on clearing local storage. As an example, you can typically access your browser's developer tools by pressing F12. Once open, navigate to the "Application" or "Storage" tab, select "Local Storage" on the left panel, then right-click on the relevant website and choose "Clear" or "Delete all". The exact wording may vary depending on your browser.

Last updated: 5th March 2025