What is Question-Driven Insight?
The Question-Driven Insight (QDI) Principle is a methodology for building the skills that fuel the world’s most enduringly successful businesses: critical thinking, great communication, and focus.
When we think critically, we surface breakthrough insights and ideas. When we communicate with impact, we spur others to action. And when we focus on the problems and opportunities that matter most, we move the needle.
And when we do this at every level of the organisation, we harness our collective intelligence to move further, faster.
When should I use the QDI Principle?
The QDI Principle harnesses the everyday rituals your business is run on, such as quarterly business reviews and board meetings, and the reports you prepare for them.
By applying the QDI Principle to these activities, you’ll unleash your team’s collective intelligence by helping them think critically, communicate with impact, and focus on what matters. And you’ll turn every meeting or report into an opportunity to deliver actionable insights that spur your business to action.
See how Beazley used QDI to unlock strategic conversation
The QDI Principle can be used by anyone who’s involved in the everyday activities you run your business on, from board meetings to routine management reporting.
It can be adopted by individuals and teams, but its impact is greatest when it’s embedded across the organisation.
“We’ve adopted the QDI Principle to help us think through the questions we should be answering and the storytelling behind our reports.”
~ Rachael Turk, Beazley (FTSE 100 insurer)
Is the QDI Principle right for me?
Three core beliefs underpin the QDI Principle and unite the community who use it.
- Our organisations are stacked with brainpower and we win when we tap into everyone's insights and ideas
- We take decisions that benefit us and society when we have the full picture
- We need to move faster to navigate challenges and make the most of our opportunities
How do you embed the QDI Principle at scale?
The QDI Principle helps individuals, teams, and organisations to think critically, communicate with impact, and focus on what matters.
But we know that new skills don’t form overnight. To create long-lasting change and embed new behaviours, you need a helping hand.
That’s why we’ve developed Lucia, an AI-powered software platform to help you embeds critical thinking, great communication, and a focus on what matters at every level of your business.
Where can I find out more about Question-Driven Insight?
The QDI Principle has been used by thousands of businesses to unleash their collective intelligence and improve board and management reporting.
Find out how you can do it too in Jennifer Sundberg and Pippa Begg’s book, Collective Intelligence: How to build a business that’s smarter than you. In this “essential guide”, Board Intelligence’s co-CEOs draw on their work with the world’s most demanding leaders and share the playbook that’s helped the most successful companies to keep winning, decade after decade.
Read the book